Creating a logo
Les fromagères de Villequemoy
DESCRIPTION                                                                                                                        

 
The new owner of the French firm Les fromagères de Villequemoy (Villequemoy's cheesemakers) wanted to boost sales through branding.

I made the decision to design a logo and use it on a print support to hand it out to local tourism destinations. The primary goal was to promote the goats' unique flower diet for milk production as well as the fascinating environment in which they were raised.



ROLE                                                        


Researching

Designing

Sketching

Presenting

Delivering

Using color codes, fonts, and shapes, I produced a version that immediately struck a chord with the customer, who decided to use it for the subsequent stage, which was to build a visual identity that would be applicable on a booklet and cheese stickers.
Results

As a result, I exceeded the client's target and enabled his business to expand, resulting in an amazing 50% increase in goat cheese sales.
www.cducentre.com/adherents/les-fromageres-de-villequemoy-63b2f4191f090
Laurence Millard
Cheese factory owner

Tired of the same old infographics, I discovered the power of having a defined logo. Loïc rapidly understood our needs and allowed us to share the value our cheese needed.

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